How to write and optimize blog posts with TinySEO?

Writing blog posts for your Shopify store to improve your search engine rankings and AI visibility requires understanding the best SEO content optimization strategies. If you don’t have the budget for a professional writer, writing multiple posts per week can be overwhelming on top of other business tasks.

That’s where TinySEO’s AI Blog builder comes into play. You describe the topic and choose a post type – TinySEO generates a customizable brief and writes the whole post. Alternatively, import your own blog post and optimize the SEO score with action-ready checklists.

In this article, we’ll guide you through the TinySEO AI Blog builder so you can get the most out of it. It will help you generate content within minutes, so you can focus on selling.

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Why is writing an SEO blog important?

Writing a blog on your website is worth the time and effort because it’s a free way to drive traffic and, eventually, conversions. Here are the main reasons why it matters:

• Free traffic. Paid ads may give you a temporary traffic boost, while blog posts ranking in search engines can bring you traffic for free.
• Long-term results. With a high-quality SEO blog post, you can consistently get traffic to your store if your pages rank high in search engines like Google.
• Convinces people to buy. Blog posts help readers solve a specific problem. Instead of promoting products directly, blog posts show why a user needs a specific product.
• Builds site authority. When you consistently create content that answers the queries your audience is looking for, it signals to search engines that your site is a trustworthy source. As site authority improves, it eventually helps other pages on your store rank as well.

To save time, you can use an AI Blog builder to write content faster. According to Ahrefs, 87% of marketers use AI in one form or another to help with content creation. Writing with AI can still bring results, but only if the content is customized with unique points, statistics, and other data before publishing.

What is the TinySEO AI Blog builder?

The TinySEO AI Blog builder is a tool for Shopify stores that helps generate content briefs, write SEO-friendly blog posts, and optimize existing content. It works in 4 main steps: insert information about your blog post, generate and review the brief, generate the article, and optimize the SEO score.

The Blog builder is available to all TinySEO users, but the number of blog posts you can create depends on the AI credits your plan has. For example, a 1,000-word blog will use 5 AI credits, while a 2,500-word post will use 20 AI credits.

Types of blog posts the TinySEO AI Blog builder can create

The TinySEO AI Blog builder lets you create any type of blog post you want by choosing a Custom article as your blog post type. However, if any of the other types fit your topic, we recommend choosing accordingly to get the best results.

Here are the TinySEO AI Blog builder post types explained:

How to write a blog post with TinySEO?

The TinySEO AI Blog builder is a great alternative for Shopify merchants who want to write blog posts but don’t have the time or skills to write content. If you provide enough information for the tool, it will generate a heading outline and the full content piece within seconds.

1. Open the AI Blog builder

Open the TinySEO app and click Blog builder on the left-side panel. Here, you can find all of the blog posts you’ve created, along with their type, status, target keyword, and score.

To start creating a blog post, click Create blog post.

2. Describe your blog post topic and details

The first step to create a blog post is to provide the TinySEO AI Blog builder with the necessary information about its topic, target audience, and other details.

Here are the sections to fill in:

• Describe your blog topic – provide a detailed explanation of what the blog post is about.
• Describe target audience – write a 1-2 sentence description of who will be reading this blog post. It helps provide examples and a tone that match the reader.
• Target keyword – insert the main keyword of your blog post, like “Best standing desks” or “iPhone 17 vs Samsung S26 Ultra.”
• Post type – select the type of post you want the TinySEO AI Blog builder to write. If none of the choices fit your topic, select a custom article.
• Language – with TinySEO, you can write content in over 15 languages, including English, French, Thai, Arabic, Swedish, Chinese, Italian, Dutch, and Turkish.
• Length – choose how long you want the blog post to be, but keep in mind that longer posts use more AI credits.
• Special instructions – you can add extra instructions that the AI Blog builder should follow. We highly recommend adding statistics, expert quotes, testing results, or any other valuable data that the tool could mention to make your content unique.
• Brand voice – choose whether you want to write content with a professional, inspirational, authoritative, or other type of tone. You can also add global brand instructions that would apply across all of your generated content.

3. Choose products and blog posts to link to

With TinySEO, you can improve your blog posts by subtly promoting your products. Under the “Products to include” section, insert the products you want to be mentioned in the content.

This is especially useful for listicles and product comparisons, since the tool automatically pulls your product data and uses it to write more accurate content.

You can also improve internal linking by selecting other blog posts to mention in the article. You can do this under the “Blog posts to include” section.

4. Generate the blog post brief

Once you fill in all of the information about your blog post, click “Generate blog brief.”

The TinySEO AI Blog builder will then analyze the top 10 Google results, identify secondary keywords to use, and build a comprehensive outline.

5. Review the blog post brief

After TinySEO generates a blog post brief, take the time to review the provided information. It’s better to make edits to the heading outline now so that you can save time on editing later.

Here’s what TinySEO gives you:

• Title options – TinySEO will provide you with 3 title options and give you a choice to write your own.
• Heading outline – the full content structure with headings that you can reorder, delete, or add extra headings.
• List of keywords – you’ll find a list of keywords that the AI Blog builder is planning to include in the content, together with their search volume. You can add keywords or remove the ones you don’t want mentioned in your Shopify article.
• Questions to answer – you’ll get 3 questions that the AI tool will address in the body of the post. You can disable them or add new ones.
• FAQ toggle – choose whether you want the tool to include an FAQ section at the end of the content.

6. Generate the article

Click “Generate article” when you’re happy with the content brief. TinySEO will generate article content, create meta titles and meta descriptions, and calculate the SEO score.

Content generation usually takes up to one minute. After that, you can view the whole blog post in the editor.

Here are the main sections and what they do:

• Content – on the left-side menu, the Content section lets you reorder elements within the content or remove them. You can also click “Add section” to insert headings, tables, or other elements you want.
• SEO – in the “SEO” section, you can review the title, URL handle, generated metadata, and add a featured image.
• Score – TinySEO gives you an overall score of your content. You can scroll down to the Content SEO and Basic SEO checklists to know what tasks are left to complete.
• History – as you edit the content, you can restore it to a specific time through the “History” section on the right-side menu.

You can also make custom edits and change the design of the element, like the color of a table, by clicking the element and pressing Settings.

7. Optimize the blog post score

The TinySEO AI Blog builder gives you an overall score of the generated content. Most of the time, you’ll need to improve it, which you can do by following the Content SEO Analysis and Basic SEO Analysis checklists.

Some of the tasks you’ll have to do are adding the featured image, which you can do by switching to the SEO tab and going to Featured image > Add image.

If the generated content doesn’t include images, you’ll need to add some to improve the user experience and SEO. Just go to Content > Add section > Image and insert the file.

All of the items in the Basic SEO Analysis checklist are clickable. If you need to change the meta title, alter the URL handle, or fix other issues, click the task, and you’ll be taken to the relevant section.

Make sure you also read through the content to ensure the AI tool didn’t make factual mistakes or leave any inaccuracies.

Click Save once you complete the necessary changes.

8. Publish your blog post

When your content is all polished and the SEO score is acceptable, you can proceed to publish the blog post.

Make sure you select the blog to include the post in by going through SEO > Organization > Blog. Then, click Publish, and you’ll get 3 options: publish now, schedule for later, or save as a draft.

After publishing, you can click the Preview button to see how it looks live on your website. If you change your mind, you can click Unpublish at any time, and the post will become a draft again.

Tips to get the best results with TinySEO AI Blog builder

TinySEO AI Blog builder will generate higher-quality blog posts if you take the time to provide detailed instructions and review the outline. Here are the main tips we’d recommend doing before content generation:

• Be specific in your topic and audience description. Describe your topic and audience the way you would for a freelance writer. More details leave less guesswork for the AI Blog builder.
• Review the heading outline. Avoid skipping the heading outline review – you won’t be able to return and re-edit the outline after the content is generated. It’s easier to make the necessary changes at this stage.
• Set global instructions. Go to TinySEO > Blog builder > Settings and set the Brand voice so that all content follows a consistent tone.
• Include first-hand experience. AI can only create generic content if it doesn’t have extra information. Insert firsthand experience or specific details, like product testing results, statistics, or lessons you’ve learned, so that the content stands out for search engines and readers.
• Link internally. Don’t overlook the “Blog posts to include” section and add related posts you want to link to. This helps improve the internal linking on your site for both search engines and readers who navigate your site.

How to optimize existing blog posts with TinySEO?

The TinySEO AI Blog builder also lets you import and optimize existing blog posts. You can do that by clicking the “Import blog post” button.

Once the blog post is imported, you can see the content and SEO score of your article. To get accurate results, check if the main keyword is correct. If you change it, the score will automatically be recalculated.

Anything below 80 needs improvement, so review the provided suggestions in the checklist and complete the tasks that are marked with the fail icon (red cross).

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About the author

Kristina Jaruseviciute

Kristina is a Content Lead at TinySEO responsible for informing and educating readers on all things Shopify-related. She covers a broad range of topics around SEO, AI visibility, website performance, and conversion rates to help merchants stand out in a competitive landscape.