Getting Started with TinySEO: Plans, features, & more

When running a Shopify store, merchants often struggle with appearing in first results pages of search engines like Google and making the website load quickly. Optimizing page load times usually involves technical tasks that are difficult to implement, while improving hundreds of products for higher rankings manually can be overwhelming.

TinySEO helps enhance your site's visibility with SEO site audits, automated SEO tools, and AI-powered features. It also simplifies technical speed-boosting tasks so that your site retains fast pages load times and a smooth user experience.

If you have any questions regarding how TinySEO can help you optimize your Shopify store, this guide will walk you through everything you should know.

Plans and pricing

TinySEO offers 5 different plans for stores of any size. All plans come with image optimization, asset preloading, 30-day image backups, automatic filename and alt text optimization, and 24/7 in-app support.

Here are the plans and their differences:

The TinySEO plans are designed for stores of different sizes and their needs. Here’s what each plan is best for:

• Beginner – best for small Shopify stores and beginners looking for image optimization and SEO audits.
• Advanced – great for mid-size or large stores with a wide product selection that want to optimize both store speed and SEO & GEO.
• Yearly – best for merchants who want to save on SEO features in the long run by opting for annual billing.
• Expert – best choice for large stores and enterprises with hundreds of products and thousands of images.
• Pay as you go – best for Shopify merchants who want to try out basic TinySEO optimization features for free.

The Pay as you go plan has a limited number of features and is free until you reach the credit limit, so you still have to select a payment method to use it. Once you exceed the credit limit, we’d suggest opting for a paid plan instead.

Getting started with TinySEO 

TinySEO setup is designed to be quick and suitable for beginner users. Here’s a full guide on how to set it up:

1. Go to the Shopify App Store and search for TinySEO and press Install.
2. You’ll be redirected to Shopify Admin. Click Install again.
3. Choose a plan and click Get Started.
4. Review the subscription details and click Approve.
5. That’s it. Your TinySEO plan is ready to be used.

Once you install the app, you’ll be directed to the app’s dashboard. Here, you can follow the provided setup guide, which helps you learn how to use features like:

• Automatic image optimization for faster page load times.
• One-click asset preloading for improved browsing speed.
• Coding-free JSON-LD setup so search engines like Google understand your store better.
• Site audit report generation for common SEO issues.
• One-click lazy loading setup for reducing initial load times.

You can access all of the features through the TinySEO dashboard or use the left-side menu. If you’re not familiar with some of the features, you can read the FAQ sections at the bottom of the pages for more information.

Automate Shopify SEO and speed optimization with TinySEO

On-page SEO audits

One-click speed boosting

Install the app

On-page SEO features

TinySEO offers a range of SEO features to optimize on-page elements like metadata and alt texts, to increase your store’s visibility in search engines.

Page SEO optimization

Page SEO optimization helps you improve pages according to the best SEO practices so you can have better chances of ranking higher. It gives you a checklist with items that are marked as passed or flagged for improvement.

The checklist involves basic SEO tasks, like metadata and alt text length checking, advanced SEO tasks like page indexing, and AI search analysis for GEO optimization.

To use this feature, go to Improve SEO > Improve product SEO and click “Edit” by the page you want to improve. Add the focus keyword to get better SEO recommendations.

If you have too many pages to optimize, click the sprinkle icon by the metadata or product information and generate content with AI in seconds.

Metadata updating

Metadata, or meta titles and meta descriptions, is the text that represents your pages in search engine results. If optimized correctly, it helps search engines understand your content and gives users a reason to open your page.

Opening every page to edit metadata can be time-consuming, so TinySEO lets you edit the items in bulk.

Go to Improve SEO > Update > Bulk mode edit, insert the metadata for each page, and click Save. Make sure you follow the displayed recommended character count.

Alternatively, you can click “View details” instead of “Bulk mode edit” and check specific page issues with metadata. It gives you a checklist to ensure your content fits the best meta title and meta description practices.

Edit your metadata until you reach the perfect score and all the checkmark suggestions turn green.

Once you’re done editing, don’t forget to click the “Save” button.

SEO metadata templates

If you have too many product or collection pages, you can automate meta title and meta description creation through templates.

To use this feature, go to TinySEO Settings > SEO metadata. Here, you’ll find a recommended template for both titles and descriptions, but you can customize it however you like.

Once you set the data, click Save.

ALT text updating

Image alt texts, or alternative texts, are short descriptions that convey the image content. They help search engines understand the context of the image, which can potentially improve image search visibility.

Updating each image would take opening each image manually, so TinySEO automates the process with the bulk edit feature.

Just go to Improve SEO > Update ALT texts, choose the page type, and click View. Click the page you want to edit and insert alt texts for each image.

You can choose what pages – product, collection, or blog – you want to edit. The product section will come with a table that shows which products have images that require attention.

To start editing, click “Edit” by the product you want.

Here, you can see all images in one place and edit the alt texts. You can monitor the live character count and click “Update” as soon as you’re done optimizing.

If your store has thousands of images, you can save time by creating alt text templates.

Alt text templates

If you have too many pages with multiple images, you can also create an alt text template.

Go to TinySEO Settings > ALT text and insert the template variables you want.

Our recommended template for alt texts is #product_name# – #shop_name#.

Example: If your store is called “The Clothing Store” and you’re uploading a photo of a product called Black Shoulder Dress, your result would be "Black Shoulder Dress – The Clothing Store.”

If you have something else in mind for your store, use other template variables or contact our support, and we’ll be happy to create custom ones.

Filename templates

Aside from alt texts, search engines look at your filenames to understand the content of the image. So, instead of “IMG_5424.jpg,” it should be something descriptive like “red-summer-dress.jpg.”

Instead of manually updating filenames, TinySEO allows creating templates.

Head to TinySEO Settings > Filename and create a template from the provided variables.

It can be something as simple as #product_name#. Don’t forget to save the changes.

Technical SEO setup

With TinySEO, you get a range of tools that make technical SEO simple even for beginners. You can save time by optimizing tasks without touching code so you can focus on selling.

Automated JSON-LD setup

JSON-LD is a simplified means for adding structured data to your website. It helps you organize and share website data so that search crawlers can index your content more easily.

Adding structured data to Shopify can enable rich results – Google search results that stand out with extra information about the page, like ratings, pricing, availability, and more.

Manually setting up JSON-LD is a time-consuming process that’s not beginner-friendly. TinySEO simplifies the process – all you need to do is insert relevant information about your store.

Go to Improve SEO > Set up JSON-LD and insert information in the General, Return policy, and Shopping details sections.

You can also add translations for the general data. Once you save the changes, click “Add Theme extension.” You’ll be redirected to the Theme editor, toggle the theme extensions to turn it on, and click Save.

That’s it – JSON-LD is set up and activated. You can test whether your page supports rich results using Google’s Rich Results Test.

Broken link fixing

Broken links, or 404 errors, can drive your site visitors to leave and prevent search engines from crawling the page – making it not show up in search results.

TinySEO lets you fix broken links through redirect creation or setting redirect rules.

For example, you can go to Improve with SEO > Fix broken links and click “Add redirect” by the detected broken links.

Once you insert the URL that the broken link should be redirected to, click Update.

You can also create automatic redirect rules by going to “Redirect rules” and setting an exact rule to use when TinySEO encounters a broken link.

In the Settings section on the same page, you can enable a default redirect URL when no redirect rule matches or set up broken link reports to get notified weekly or monthly.

Google Search Console access

The Search results report on Google Search Console (GSC) can help identify low-CTR (click-through rate) queries that get high impressions but few clicks or low-ranking pages. This helps you identify opportunities for targeted optimization.

With TinySEO, you can connect to your GSC and explore the Search results report straight from your Shopify Admin.

The top bar shows your main statistics, such as clicks, impressions, average CTA (click-through rate), and average position.

Below the graph, you’ll see a table where you can analyze three dimensions. Here’s what each of them shows:

• Queries – keywords or search terms that visitors type in Google to find your website
• Pages – pages that received the most traffic from Google Search results
• Countries – what places the traffic in your store originated from

Sitemap management

A sitemap is a file that lists everything on your website, like page URLs, images, videos, other files, and describes the relationship between them. On Shopify, it’s generated automatically.

Search engines use your sitemap to find and understand your site’s structure, so your pages can be crawled faster. If you often update your pages, search engines will also pick up the changes more quickly.

With TinySEO, you don’t have to search for where to add your Shopify sitemap in Google Search Console.

Go to Improve with SEO > Use Search Console > Sitemaps and add your sitemap link.

If you’re not sure how to find your sitemap link, just add “sitemap.xml” by your domain name, like:

https://example.com/sitemap.xml

Once your sitemap is added, you’ll be able to view its status, discovered pages, and most importantly, errors.

IndexNow setup

Traditionally, it can take weeks for search engines to discover changes on your website. IndexNow is a protocol that notifies search engines as soon as you add, update, or delete a page.

It’s currently supported by Bing, Naver, Yandex, Yep, and Seznam search engines.

With TinySEO, you can enable automatic URL submission, so search engines are notified about changes instantly.

If you’re not familiar with response codes, you can scroll to the bottom of the page and find all of their meanings listed in one place.

Speed optimization

Optimizing your website speed is crucial to ensure a good user experience for your site visitors, which search engines care about. TinySEO offers several features to improve your store’s Core Web Vitals and page load times.

Image optimization

Unoptimized images can take up a large portion of total page weight and contribute to slower page load times. TinySEO lets you enable automatic image compression, which reduces the file size without affecting quality, helping improve speed.

You can compress both JPG and PNG files and reach 94% or more savings in terms of file size.

Head to Improve speed > Optimize and click Start now under the “New images found” section.

When images are optimized, you’ll see it in the “Recent optimizations” table with the status “Completed.” The Total reductions column will show how much file size was saved.

You can click “View details” by automatic optimization and check the savings of individual images. If you need the original version, just click Restore by the image you want – images are backed up for 30 days.

Image resizing

TinySEO offers the advanced image resizing feature for product, collection, article, and theme asset images that are oversized.

You can choose the image size from the dropdowns, and the tool will automatically resize the large images it can identify. If you’re not sure which sizes to choose, read our guide to Shopify image sizes.

Asset preloading

Asset preloading loads critical page resources, such as above-the-fold images and key scripts, first. It helps site visitors see the page faster, so they don’t have to wait for the whole page to load.

Preloading can be triggered when a user hovers over a link or if preloading tags are added in the HTML. 

To set up asset preloading, go to Improve speed > Set up asset preloading and click Activate.

Third-party script management

The apps that you install on Shopify add scripts to your store, which can slow down your pages if they accumulate. TinySEO’s third-party script management lets you control where those scripts load.

Open Improve speed > Manage scripts and toggle the scripts on or off.

For example, if you’re using a product review app, you probably don’t need it on the cart page, so you can disable it.

Lazy loading

Lazy loading delays loading non-essential resources, such as images, until the visitor needs them. It reduces the initial browser requests, resulting in a faster page load time.

To implement lazy loading, web page resources are divided into two types:

• Critical – resources that are loaded immediately and are necessary for the page to show up, like above-the-fold content.
• Non-critical – resources that are loaded only when needed and show up only after the user scrolls to it.

To activate lazy loading on Shopify, go to TinySEO > Improve speed > Set up lazy loading. Just pick the theme you want to enable it on and press “Activate.”

CSS/JavaScript minifier

Minification is the process of reducing the size of code files by removing everything that’s not necessary for the code to function. This includes extra characters, like spaces, line breaks, or comments.

When you minify your CSS and JavaScript store files, it reduces the file size, and scripts load faster.

To minify files with TinySEO, go to Improve speed > Minify CSS/JS. Just choose the theme you want, select what files you want to be compressed, and click Activate.

You can proceed working on your store – the files will be ready in a few minutes.

AI-powered SEO tools

If writing isn’t your strong point, TinySEO’s AI features can help you automate content generation to make it SEO-friendly.

AI metadata generator

The TinySEO AI metadata generator helps you craft unique and descriptive titles or descriptions for your search engine results.

To use the features, head to Improve with AI > Generate with AI and open the page you want to edit. Here, you can select whether to generate a meta title or meta description, select keywords, and add special instructions.

Once you’re done, just click Generate. The tool will give you 3 options to choose from.

AI keyword suggestions

Whether you’re writing a blog post or creating a product page, having a list of keywords to guide you can help improve SEO.

With TinySEO, you can use the AI keyword suggestion tool for ideas. Open Improve with AI > Generate keywords and insert the page URL or title. Click Generate.

You’ll receive up to 10 keyword suggestions with each of their context. For extra convenience, you can copy all of them by clicking “Copy all.”

AI product descriptions

Writing product descriptions, especially if you have hundreds of different items in your store, can be overwhelming. TinySEO lets you generate product descriptions using AI in a matter of seconds.

All you have to do is go to Improve with AI > Generate descriptions and open the page you want to edit.

Insert instructions for the AI tool on the right side of the window and press Generate.

You can review and edit the description and click Save once done.

Advanced SEO & automation

TinySEO stands out from other SEO apps by providing advanced features that help analyze SEO issues, find optimization opportunities across your store, and automate GEO.

Site audit

The TinySEO site audit scans your store and identifies on-page and technical SEO issues that could contribute to slow loading times or rankings.

It checks everything from missing title tags or metadata to detecting noindex tags, pages blocked by robots.txt, and more.

You can find the site audit by opening TinySEO and clicking Site audit on the left menu.

Click Start audit and wait for it to complete. You’ll see a list of issues that the audit tool checked, and you can filter them by the ones that need attention.

You can open each issue to explore which pages need optimizations. You can also click More actions > View all pages and review the audit of a particular page that you want to optimize.

Advanced analytics

The Advanced Analytics section of TinySEO pulls data from Google Search Console to give you a live view of how your website is performing in search results.

You can use it to monitor:

• Search traffic – how many clicks your site received from search results pages.
• Impressions – how many times your pages showed up in search results
• Total keywords – how many keywords your store ranks for
• Average position – average ranking position across your store’s pages

You can track how these metrics change over time by changing the time period or choosing a custom date at the corner of the window.

The keyword table shows you which keywords are winning, losing, gained, or lost,so you know what needs attention. The page table below works the same way, but gives you data on the page level.

You can also track keyword positions, monitoring how many pages rank in the top 3 positions or lower.

LLMs.txt file generation

An LLMs.txt file provides AI models like Gemini, Claude, or ChatGPT with a structured summary of your website’s content. It’s part of GEO and AEO optimization, which makes it easier for AI models to reference your store in responses.

You can generate an LLMs.txt file on TinySEO by going to Improve with AI > Generate files and inserting information about your store. Once you click Save, TinySEO will generate the llms.txt and llms-full.txt files for your store that you can view.

In the Settings section, you can also choose what store content you want the LLMs files to include, like products, blog posts, collections, social media, pages, and more.

Agents.md file editing

The agents.md file tells AI agents how to interact with your store, and Shopify now uses it as the primary storefront discovery file for AI experiences. It means that llms.txt and llms-full.txt files are redirected to agents.md.

TinySEO gives you the option to edit the agents.md file straight from the app and without any technical knowledge.

To edit it, go to Improve with AI > Edit agents.md. Here, you can see the agents.md template. You can easily edit its contents in the same window.

Once the changes are made, click Save.

Free TinySEO tools

Aside from Shopify tools, we also offer a range of tools you can use from your browser completely free.

Here are the tools you can use and how:

Partner program

At TinySEO, we have a partner program that’s open to everyone – our customers, bloggers, Shopify agencies, or people who just want to spread the word.

For each referral, partners receive a 50% commission for the first month and a 30% commission for the following 11 months.

Getting started takes just 3 simple steps:

1. Sign up to the partner program and get a unique referral link.
2. Share the link in your content, website, or anywhere else.
3. Earn commissions for each person who subscribes through your link.

Final thoughts

TinySEO covers multiple optimization areas for Shopify stores, including SEO, GEO, speed, and images. With so many tools available, don’t feel obligated to use every feature at once.

We’d recommend starting by running a site audit and working through the detected issues. Or go through the page SEO audit on your most important pages, which gives you a checklist that you can use to optimize everything directly on the page.

If you run into issues, have any questions, or simply want to share your ideas for TinySEO – our support team is available 24/7. You can click the chat bubble in the bottom right corner of your TinySEO app or our website.

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About the author

Kristina Jaruseviciute

Kristina is a Content Lead at TinySEO responsible for informing and educating readers on all things Shopify-related. She covers a broad range of topics around SEO, AI visibility, website performance, and conversion rates to help merchants stand out in a competitive landscape.